The first Sugar Factory Artisanal Doughnut & Coffee Bar is expected to open two locations in Manhattan, on the Upper West Side and at the Gansevoort Market, and one in Los Angeles. A Sugar Factory doughnut shop might open in Miami too, but nothing has been confirmed yet.
For now, Santiago is concentrating on an overhaul of the Sugar Factory’s pastry and dessert cases at all of its locations, as well as the launch of the brand’s doughnut shop in New York City.
While Santiago moves onto a new chapter, the Salty Donut shows no signs of slowing. In the past two months, the shop hosted its second-annual National Doughnut Day party, which sold out days before the event; collaborated with LIV’s David Grutman on a rainbow doughnut; and teamed up with Shake Shack to create a concrete custard doughnut dessert. Despite Santiago’s departure, the Salty Donut continues to unveil new creative flavors each week. Recent flavors have ranged from orange and olive oil cake doughnuts to a white chocolate tres leches.