Tomorrow, Drake- and Kardashian-approved Sugar Factory will open an 80-seat Upper West Side doughnut bar called Sugar Factory Artisanal Donuts and Coffee Barat 1991 Broadway. The eight variations of yeast doughnuts are created by Max Santiago, a Miami pastry chef whose doughnuts drew lines when he worked at The Salty Donut, which helped launched the doughnut craze in Miami with flavors like maple bacon and creme brulee.
Today, it’s the invite-only preview party with Champagne cocktails, and a rainbow doughnut “stuffed with an Italian rainbow Doughie,” called Rainbow2 Donut as part of a collaboration between Santiago and Miami’s MdoughW. (For the record, a Doughie is a cookie dough-doughnut mash-up.) Look for more Sugar Factory doughnut shops in Gansevoort Market and elsewhere to roll out around town this year.