Gothamist // Wow, These Insane-Looking Doughnuts Are Also Delicious

Originally posted by Gothamist // Scott Lynch in  //

It’s not surprising that Sugar Factory’s new “Artisanal Donuts and Coffee Bar” on the Upper West Side would sell over-the-top, aggressively-photo-friendly pastries. After all, this is a restaurant chain that spends far more energy bragging about the “iconic superstars” like Kendall Jenner being spotted with their “sparkly lollipops,” and making claims to being “the most Instagrammed restaurant in the world,” than it does discussing any actual food you might eat here.

What we didn’t expect, though, is that these donuts, as startlingly sweet as they are, would also actually be good. Created under the new regime of Sugar Factory’s Corporate Executive Pastry Chef Max Santiago, who apparently caused quite a ruckus in Miami a couple of years ago with his Salty Donut pop-up, these eight giant sugar bombs are currently available only at this location and, as of this past weekend, no one seems to know about it.

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