• Eater New York // Sugar Factory Is About to Roll Out Doughnuts from a Hot Miami Chef All Over NYC

    Originally posted by Eater New York // 

    Celebrity favorite sweets chain Sugar Factory is about to open a slew of standalone doughnut shops with pastries from a Miami chef with a crazy cult following.

    The Drake- and Kardashian-approved chain will start by opening a nearly 80-seat Upper West Side doughnut bar called Sugar Factory Artisanal Doughnut and Coffee Bar at 1991 Broadway and an outpost in the Gansevoort Market. The UWS location will open in June says a spokesperson, with plans to open several more doughnut and coffee bars across the city.

    All creations will be by Chef Max Santiago, a longtime Miami pastry chef whose doughnuts regularly drew long lines when he worked with the team at The Salty Donut. Its most popular doughnut, a cannoli flavor with cream in the middle, won the Cooking Channel’s competition TV show “Sugar Showdown,” and the Salty Donut team basically launched the doughnut craze in Miami with flavors like maple bacon and creme brulee. Santiago left The Salty Donut in March and is now spearheading the menu for Sugar Factory’s expansion.

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  • Gothamist // Wow, These Insane-Looking Doughnuts Are Also Delicious

    Originally posted by Gothamist // Scott Lynch in Food // July 26, 2017 It's not surprising that Sugar Factory's new "Artisanal Donuts and Coffee Bar" on the Upper West Side would sell over-the-top, aggressively-photo-friendly pastries. After all, this is a restaurant chain that spends far more energy bragging about the "iconic superstars" like Kendall Jenner being spotted with their "sparkly lollipops," and making claims to being "the ...
  • Metro // Of course these cartoon doughnuts come from Sugar Factory

    The Sugar Factory has launched an Artisanal Donuts & Coffee Bar in NYC, and your Instagram is about to be nothing but these insane cartoon doughnuts. [read more at metro.us]
  • Times Square Chronicles // Sweet Donut Delights at Sugar Factory

    Get ready New York City. The Big Apple is taking a big bite out of donuts on the Upper West Side. The fantastic Sugar Factory has now opened their first artisanal donut and coffee bar, and lovers of the delights are full of praises for the delicious treats. Sugar Factory American Brasserie and new Corporate Executive Pastry Chef Max Santiago have scored big with the divine goodies. With unique composition and passionate design, the mouth-w...
  • TimeOut // Sugar Factory just launched an Artisanal Donut and Coffee Bar

    Sugar Factory has launched an Artisanal Donut and Coffee Bar in its Upper West Side restaurant, and the colorful offerings are a feast for the eyes and tummy. The dessert spot has also collaborated with Miami-based MdoughW to release two special treats that will only be available during opening weekend July 14–16. Sugar Factory’s new Corporate Executive Pastry Chef Max Santiago introduced the first shop of its kind and unveiled a menu ...
  • Eater New York // Cotton Candy Reaches Epidemic Status in NYC

    Celeb-loving dessert palace Sugar Factory has opened an outpost on the Upper West Side called Artisanal Donuts and Coffee Bar, and with it comes a new chef and gonzo novelty foods like cotton candy-topped doughnuts. Despite the name change, this new store at 1991 Broadway is a carbon copy, design- and menu-wise, of the chain’s other locations, with its massive sugary cocktails, American comfort food, and gimmicky desserts (see the tie dye ...
  • Eater New York // Kardashian-Approved Doughnuts Roll Out Tomorrow — and More Intel

    Tomorrow, Drake- and Kardashian-approved Sugar Factory will open an 80-seat Upper West Side doughnut bar called Sugar Factory Artisanal Donuts and Coffee Barat 1991 Broadway. The eight variations of yeast doughnuts are created by Max Santiago, a Miami pastry chef whose doughnuts drew lines when he worked at The Salty Donut, which helped launched the doughnut craze in Miami with flavors like maple bacon and creme brulee. Today, it’s the ...
  • Eater Seattle // Celebrity-Favorite Sugar Factory Is About to Bust Guts in Bellevue

    Over-the-top sweets chain Sugar Factory, approved by celebrities like Drake, Pitbull, and the Kardashians, opens its first Washington outpost at Bellevue’s Shops at the Bravern this summer, likely in August. The whopping 9,000-square-foot retail/restaurant combo seats 250, with a spectacular view of Bellevue, plenty of outdoor space, and even a chocolate lounge, a first in this format for the company. For the most part, Sugar Factory ...
  • Miami New Times // Former Salty Donut Pastry Chef Max Santiago Joins the Sugar Factory

    The first Sugar Factory Artisanal Doughnut & Coffee Bar is expected to open two locations in Manhattan, on the Upper West Side and at the Gansevoort Market, and one in Los Angeles. A Sugar Factory doughnut shop might open in Miami too, but nothing has been confirmed yet. For now, Santiago is concentrating on an overhaul of the Sugar Factory's pastry and dessert cases at all of its locations, as well as the launch of the brand's doughnut ...
  • Miami.com // The former Salty Donut chef takes his talents to South Beach

    Max Santiago, the chef who helped found the artisanal Wynwood doughnut shop The Salty Donut, will be creating the pastries, sweets — and, yes, doughnuts — for all 19 locations of Sugar Factory American Brasserie.  Things have gone from salty to sour to sweet for the pastry chef who split from The Salty Donut. Max Santiago, the chef who helped found the artisanal Wynwood doughnut shop before a sudden breakup with the partners in March, ...