Celebrity favorite sweets chain Sugar Factory is about to open a slew of standalone doughnut shops with pastries from a Miami chef with a crazy cult following.
The Drake- and Kardashian-approved chain will start by opening a nearly 80-seat Upper West Side doughnut bar called Sugar Factory Artisanal Doughnut and Coffee Bar at 1991 Broadway and an outpost in the Gansevoort Market. The UWS location will open in June says a spokesperson, with plans to open several more doughnut and coffee bars across the city.
All creations will be by Chef Max Santiago, a longtime Miami pastry chef whose doughnuts regularly drew long lines when he worked with the team at The Salty Donut. Its most popular doughnut, a cannoli flavor with cream in the middle, won the Cooking Channel’s competition TV show “Sugar Showdown,” and the Salty Donut team basically launched the doughnut craze in Miami with flavors like maple bacon and creme brulee. Santiago left The Salty Donut in March and is now spearheading the menu for Sugar Factory’s expansion.